Monday, June 11, 2007

A Press Release Template for Instant PR Success

Title -- Waterloo Non-Profit Ditches In-House Survey Software Development -- (something different that reflects a major trend is more likely to be picked up. does it include a customer+1 point include a major company who is a customer +5 points)

Tagline -- Non-profits are saving time and money by avoiding in-house survey software cycles and implementing pre-built survey and forms systems like CHECKBOX® from Prezza Technologies -- (a compelling statement that will make your readers and hopefully press get excited about your news.

Location and date -- Cambridge, MA (Cambridge) May 18, 2007 -

First paragraph -- Prezza Technologies, the software developers responsible for creating the CHECKBOX® survey software and feedback system, are proud to announce their support in the form of discounted pricing for non-profit institutions such as the Family and Children's Services of the Waterloo Region. In addition to providing a pre-packaged survey software package that requires... (this should explain everything without requiring readers to go on. Many business executives and journalists are in a rush, so make this compelling).

Further details -- Unlike lower-end competitors such as SurveyMonkey and Zoomerang, Prezza's CHECKBOX® is a powerful web-based system that allows multiple users to design, share, and analyze dynamic surveys and forms....

Customer Quote1


It has proved to be a very valuable tool in our large non-profit agency. The software has an excellent interface, is very simple to use, reliable and was easy to install. The more I use the software the more I like it and am glad we purchased it.

Feature list --


Standout features of the CHECKBOX software include:


• Email triggers


• Advanced branching


• Blah

Company spokesman quote -- We are proud to be helping non-profits as well as large institutions ...etc

Related information - Mention Other non-profits, mention specific feature usage, mention # of customers, etc. bonus points if you quote research (according to a recent survey 66% of people think XYZ is true.

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